Whether you are new to private practice or have an ongoing practice, finding enough referrals to feel financially secure can be anxiety provoking. We went to graduate school to become competent clinicians but we did not learn the ins and outs of marketing, selling your ‘product’, and expanding your business. Luckily, others have completed and succeeded at this process before you and there are strategies that work! You can build a thriving practice with a full caseload, become known in your community, while creating a flexible schedule that works with your lifestyle, and earning a substantial income that allows you to enjoy time out of the office.
1.) Participants will learn how to define their niche in order to gain referrals.
2.) Participants will be able to describe four top marketing strategies.
3.) Participants will identify more than four different ways to network with colleagues.
4.) Participants will recognize how to improve their online presence including website, social media, and online directories.
5.) Participants will learn both active and passive income streams they may add to their therapy practice.
Instructional Level: Intermediate
Instructor(s): Amanda Petrik-Gardner, LCPC
Material Author(s): Amanda Petrik-Gardner, LCPC
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