The benefits of marketing on social media for therapists are numerous. Even better, it is a free marketing resource! However, almost every therapist is on Instagram and Facebook, so how do we get engagement activity on your account above the others? In this workshop, we explore how social media can benefit your practice to include: referrals, networking, selling your products, speaking events, and more. We’ll cover specific social media platforms and their related marketing techniques that connect you to your ideal audience. Lastly, you’ll learn how to create content that resonates with your target audience members to help drive ongoing conversions and increase customer lifetime value.
Note: this is a professional practice seminar – No CE’s are offered with this course.
a). Name at least three ways in which social media marketing can benefit your practice.
b). List as least three social media platforms therapists can market on.
c). Practice creating your own content for your social media platform.
d). Identify five techniques on Instagram to connect to your audience.
e). Identify three techniques on Facebook to connect to your audience.
The target audience for this event includes any clinical mental health professional who wants to better connect with their target audience online, start a new private practice, improve an existing private practice, or build a professional brand as a trusted expert in clinical mental health. See our other available professional practice seminars here.
Instructional Level: Intermediate
Instructor(s): Amanda Petrik-Gardner, LCPC
Material Author(s): Amanda Petrik-Gardner, LCPC
For additional information about this course, the instructors, or the material authors, please contact Content Assistance at firstname.lastname@example.org.
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